MEET ALEX - FOUNDER OF ROLLO LONDON



Growing up with her brother in a rural Buckinghamshire, time was filled with outdoor activities. Life was idyllic Alex remembers. ‘We were free range children running around able to amuse ourselves’. Coming from a practical family who designed and built everything (including a house), ‘we were always taught to be self-sufficient’. ‘If you need it, make it…’ a philosophy which underpinned Alex’s future career.




Alex’s love of fashion began at a young age, always dressed in hand me downs, hence the desire for stylish elegant clothes. The dream started by adapting outfits with the help of her mother, an expert needle woman.